Oakland Fresh

Oakland Fresh is a vital initiative launched by Mayor Sheng Thao, aiming to ensure the health and safety of Oakland's streets. This pilot program is a coordinated effort between multiple city departments, focusing on some of Oakland's most troubled areas.

About

Initiative Overview

City crews have been diligently working for months to target graffiti, illegal dumping, trash, potholes, and overgrown brush. This sustained effort is part of the Oakland Fresh program, which aims to reclaim and revitalize neglected spots in the city.

Focus Areas

The initiative concentrates on cleaning up:

  • San Pablo Corridor
  • Central East Oakland
  • Deep East Oakland

Gerald Bradley, the city's supervisor of public works, emphasized the importance of persistence, stating that by continually returning to these areas, the city can reclaim them and discourage further issues.

Goals and Community Impact

By aligning all services in a sustained manner, the city hopes to see a gradual reduction in issues such as graffiti and illegal dumping. This program particularly targets underserved communities and areas with the highest number of complaints.

Resident Lance Nelson highlighted the significance of these efforts, expressing his detest for graffiti and illegal trash dumping, noting that addressing these issues would greatly benefit the city.

Challenges and Future Plans

Despite facing a $175 million budget deficit, the city is committed to maintaining responsive and proactive service delivery throughout Oakland. However, the program's future and potential expansion depend on its effectiveness.

As issues persist in different areas, the city encourages residents to get involved in the solution. Francis Zamora, the mayor's chief of communications, emphasized the need for community involvement, noting that this is a whole community approach requiring everyone's participation.

Keep Oakland Clean and Beautiful (KOCB)

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